FMCG Analytics Suite
Intelligence for Consumer Goods.
Drive secondary sales growth, optimize distribution networks, and maximize trade spend efficiency with unified market data.
Consumer goods agility requires instant visibility into complex market channels. Techknomatic's FMCG Analytics Suite bridges the gap between field footprints and executive strategy. We modernize fragmented secondary sales data into a unified, cloud-native foundation ready for the enterprise scale.
Our solution integrates data across your entire distribution chain to provide 360-degree visibility into SKU performance, distributor health, and stockout threats. By applying advanced spatial models to historical and real-time streams, we enable precision beat planning and automated trade promotion strategies that reduce leakage and optimize reach.
SHELF SOLUTIONS
What We Solve
Sales Intelligence
Comprehensive real-time visibility into secondary sales performance, field targets, and regional gap analysis.
Distribution Tracking
End-to-end monitoring of distributor inventory levels, secondary movement, and stockout risk profiles.
Trade Promo Optimization
Advanced ROI measurement for trade activities and AI-driven recommendations for future spend allocation.
Territory Management
Data-driven beat planning, territory design, and field force productivity optimization strategies.
FMCG Analytics Modules.
Sales Dashboard
Real-time sales vs target tracking
Secondary Sales
Distributor and retailer sales data
Promo Analytics
Trade spend ROI measurement
Coverage Analysis
Outlet and SKU coverage metrics
Merchandising
Planogram compliance tracking
Field Force
Beat planning and productivity
Business Impact
Delivery Approach
A high-precision path for brand digital growth.
USE CASES
Secondary Sales Visibility
Unifying fragmented distributor data
Crux
Consolidated secondary sales data for a regional FMCG leader across 150+ distributors. Enabled daily visibility into SKU performance and stock-out risks at the retail level.
Industries
FMCG · Food & Beverage
Impact
15% Sales Growth
Trade Promo Optimization
Measuring ROI on shelf activities
Crux
Built an AI-driven promotion ROI engine. Analyzed historical spend against volume lift to recommend optimized discount structures and seasonal spend allocation.
Industries
CPG · Retail
Impact
28% Better Promo ROI
Field Force Productivity
Optimizing beats for maximum coverage
Crux
Redesigned sales beats using spatial analytics. Integrated historical outlet potential with real-time field activity data to improve outlet coverage and drop size.
Industries
FMCG · Personal Care
Impact
20% Higher Coverage